AFAIK it means that if you send news out to the press for possible publication they want to be on that list.
If for example you take a big order to supply the latest Chery Ripoff to the USA and want to send a press release out then they'd like that press release.
Chery only ever ripped off two cars

The Daewoo Magnus and the Daewoo Matiz, but they are shite anyway

Ok cheers people I think I get the gist of things. I send him an article, he prints it and gets all the reward.