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Author Topic: SEO  (Read 5778 times)
Bradman
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« Reply #60 on: April 20, 2010, 10:58:30 PM »

Link farms.. wow, back to the 90s!

SEO is three things. Visibility, reputation and content. You need search engines to be able to crawl your site and know where to find it, you need relevant links from reputable sites about the content you have and your content needs to meet the needs of your users - i.e. the keywords they're using to search for what they're looking for.

The visibility pillar is strengthed by hundreds of ranking factors - the things that help search engines tell what your page is about.
Reputation is all about relevant links. One link from a reputable site, on a page that doesn't have many other outgoing links will be worth exponentially more than a link among hundreds on a link farm. Use tools like Link Diagnosis to work out reputation sites that link to your or your clients competiton and help outrank you.
For content, just use the Google AdWords Keyword Selector tool to get an idea of what language people are using.

All three together = SEO success.

I'm available to hire ;-)
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Rosco
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« Reply #61 on: April 20, 2010, 11:09:13 PM »

So what would you (anyone) suggest to do in SEO tasks?
Perhaps a Beginners to Advanced range of suggestions for us all to learn from...?

As with most of your posts, I'd suggest Google.

There's a lot to SEO, too much to summarise here how to get results.  If you are honestly wanting to add it to your services you need to read up on it properly.

Sign up to SEO sites/newsletters/blogs/feeds (e.g. seobook.com's introductory newsletter)

socialwhatever.com isn't going to do it for you
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Charisma Bypass
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« Reply #62 on: April 21, 2010, 08:34:47 AM »

SEO - the mystical art.

There's nothing hard about getting good results on Google. 

Just write decent content that no-one else has.  Target long tail keyphrases within that content.  Make the Meta Tags [if you use them] and the title match up with the content you've written.  Make the page name match that.  Use semantically correct HTML.  Avoid reciprocal links => you like a site, link to it.  A site likes you, they link to you.  Don't do it to gain google-brownie points.

£50 please.
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net-curtains
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« Reply #63 on: April 21, 2010, 09:54:23 AM »


£50 please.

you're undercharging there.
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Haze
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« Reply #64 on: April 21, 2010, 12:47:10 PM »

Many thanks for the comments. I can't be bothered to Google, it's so time consuming, all that typing. Only kidding. I've been reading around quite a bit recently, I've looked at sites such as seomoz, iwebtool, seobook, googlewebmastercentral, google's youtube channel which are all useful and well worth having a browse. But I've read a lot of dross too. I was curious to know which strategies others followed, I've been doing basic stuff so far but getting into it in a bit more depth now. I find it more difficult to get clients to reword their content, even when you tell them it is in their favour...
« Last Edit: April 21, 2010, 04:58:17 PM by Haze » Logged
Rosco
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« Reply #65 on: April 22, 2010, 05:05:08 PM »

http://www.coolinfographics.com/blog/2010/4/20/the-visual-faq-of-seo-infographic.html
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Haze
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« Reply #66 on: April 22, 2010, 05:17:00 PM »

Very nice... ta
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Haze
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« Reply #67 on: May 05, 2010, 01:57:42 PM »

Anyone got any book recommendations, that they have actually had a read through rather than seen on Amazon? I have been trawling through a list on Amazon, and you find as many criticisms of books as you do their plaudits. If I'm parting with cash I'd like it to be for something worthwhile, and not something for the charity shop.
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Charisma Bypass
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« Reply #68 on: May 05, 2010, 02:33:50 PM »

Time Travellers Wife is rather good.
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Haze
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« Reply #69 on: May 05, 2010, 02:45:42 PM »

mmm sounds interesting....  laugh I might give it a spin when I'm reading my SEO books which you will no doubt recommend!  old skool wink
The reason I ask is that you read a few pretty impressive reviews, then  you find a couple saying that the other reviews are rubbish and obviously from friends and family ("obviously"?), and without advertising their own friends' books they just advise to look elsewhere. SO anyone got any friends who have written any SEO books they want to use this thread to plug...  ph34r
I also found spyfu.com and hittail.com if anyone is interested, not sure how good they really are, but thought someone may be interested...
« Last Edit: May 05, 2010, 03:53:11 PM by Haze » Logged
Mike@TheWhippinpost
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« Reply #70 on: May 06, 2010, 09:03:19 AM »

Forget books, Haze; by the time the manuscript goes to print it's out of date. It's a moving target and the only way to stay current is to live with the animal.

Stick with the basics if you don't have the time nor inclination to get into the advanced stuff - that will go a long way. If you still don't know the basics after all the questions you've asked then, respectfully, stick to what you do know and sub the rest out but bear in mind, it will push up your prices.

Go back to the link I dropped on page 1 if you wanna go beyond basics, and research each of the bullet points you don't know about - the info is out there.

That, my friend, is the best advice.
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Haze
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« Reply #71 on: May 06, 2010, 09:08:04 AM »

HI Mike

Thanks for the info. Found a few nuggets from a wee bit more digging, and I agree you're most probably right when it comes to the manuscript age and seo evolution/development. There seem to be so many "sources" of info online, and subscription based, but I get the feeling a fair few of these may well be not worth the investment....
Ta muchly
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